Latest Blog Post

Latest Blog Post

Why WordPress And What’s Next

I get asked all the time why WordPress, which to me is like asking why Rembrandt.  WordPress powers millions of sites and some huge sites.  Take a look at this discount new cars site you would never guess it was built on WordPress but it is as is car insurance quotes.  That site has seven thousand pages indexed in Google but it’s powered by WordPress and so is this bankruptcy attorney site.  Some people think WordPress can’t handle sites that size, complete baloney.

This is the mistake people make when they think of WordPress.  They think it’s blogging software, it’s not it can even be used for training sites like the one in the link.  Well I suppose it is, but that’s not its only use.  Sure it started that way but it has evolved beyond that.  I would say only a small percentage of WordPress users actually use it as a blogging platform look at payday loans online as a prime example.

Most sites that use WordPress don’t use any of the ancestor commenting services that you usually associate with blogging.  Just as many sites don’t use posts at all and purely use pages and the parenting function that is so easy to use in WordPress.  You can have a traditional looking site with side navigation or only top navigation with drop down menus.  It’s really, really flexible and you don’t need to consolidate debt after you’ve bought it.  No matter what you want your site to do WordPress can do it and usually cheaply if not completely free.  In short WordPress is your friend, in fact scrub that WordPress is one of your businesses best assets.

Like anything WordPress does need some time to get used to but you don’t need to be a technical whizz.  Sure some of the find ancestors names that are associated with the functions are a little scary (like widgets) but they are all easy to use.  For most people within an hour they can do most things within WordPress, at least everything to get a decent looking site up that actually works, one of my buddies used it as a complete novice to put up this DUI laws site and on his second attempt the best wrinkle cream site both of which look pretty good for someone without any technical skills.  Not to mention a site that the search engine’s can read and index.  I’m not saying you can operate every bell and whistle inside one hour, not a chance, but you will get to grips with it and it’s dr who character building to have a little WP knowledge.  If you can type a document in Word on to your PC monitors or something similar, or you can surf the net for cheap auto insurance you can bet your bottom dollar you can use WordPress.

One of the greatest aspect about WordPress, other than it’s free of course is that clever people make all sorts of add on’s and then let you use them for free there is even a car insurance plug in.  Absolutely crazy I know, what other product can you buy and then get loads of extras free look what’s been achieved by the electronic cigarettes site with simple plug ins.  Imagine buying a camera or 20th anniversary gifts or even solicitors indemnity insurance and then popping back every few days to ask for a new lens for free.  Well that’s what you can do with WordPress the only difference is you don’t spend the cash, no prepaid credit card required, on WordPress in the first place so there is no requirement for online paid surveys.  Totally amazing, there are so many add on’s there even one’s for the cheap car insurance industry.  These add on’s are called plug in’s and ninety nine percent of them are free even the one for life insurance quotes, they’ve not come up with one that works in conjunction with accident claims but it wouldn’t surprise me if  they did.  You do have to be careful which one’s you choose as you don’t want to choose a plug in that’s of poor standard as it can make a mess of your whole site which will definitely give you hair loss treatment for men if it happens to you as it did the wartol guy, makes it an area of complexity,  which had happened to one of our customers who had a stretch mark cream and payday loans site both that were over burdened with too may plug ins we corrected it and when he set up his acne treatment and NCLEX exam questions blogs it ran really smoothly because we advised him.  As a side note we don’t offer any computer support so if you want quality service  you will have to try somewhere else, we focus on what we are good at which is producing sites like the fitted wardrobes London one and this pretty one about auto loans. It’s also a good idea to only choose plug ins that have some kind of life cover support even if it’s from a user forum I know we fell foul of this with our electronic cigarette site and so did our buddy with the used Macbook and his buy backlinks WP site.  Also if you google the plug in’s name you will usually get a good idea if it’s any good which is what we did for the e-commerce one for Siemens appliances.  One other word of warning don’t go crazy with your plug in’s, I’ve seen people have ninety on their site but they are actually only using four of them, you want your site to load fast like breitling watches and not like the car insurance quotes online one so you have to use your scales to weigh up speed over functionality  This does two things, takes up space at your host which costs money – using send load to Philippines or discount codes won’t help either – and slows your site down which your visitors won’t thank you for, in fact the iPhone deals site I talked about had a high bounce rate because of this issue, you need quick sites take a look at the speed of  the one here about carpet cleaning it’s super fast and for eCommerce sites like this wedding photographers Sydney store and contractor accountants it’s vital to give a good user experience.  So only install a plug in if you really need it and when you start put you should not need that many.  For most sites three or four plug in’s should do the trick look at payday advance for instance.  This will partly depend on the type of site you have, for instance with a krill oil blog or especially anything in the weight loss dieting market it’s good to have a spam capture plug in but you don’t need to worry about that if you don’t need comments which you wouldn’t have if you’re selling things right off the page as with this offering or a payday loan consolidation type site.  Adding plug in’s to your site couldn’t be simpler.  Just go to the left hand side to where is says “plug in’s”, click the down arrow to expand the box like the example on carpet cleaning london.  Then simply click the add new icon which is directly below, just run a straight line like a Sydney carpet cleaning and you’ll see it, you will then be faced with a blank box where you can type either the name of the plug in you want, the author, type of plug in or the tags such as hcg drops or payday loan.  So if you want the seo platinum plug in type the term in to the box and hit the search button, you’ll even find a plug in that helps the free iphone trade there.  You will then be given a list of different plug in’s that fit that panic away description and you can either install it by hitting the install button or look at the details of the plug in, it is rumored that there will be a ppi claims one soon which would take the fat burning furnace and work from home ideas markets by absolute storm in the UK, it will knock that market right off their office chairs.  The plug in concept is such a huge success you can see parallels between it and the apps market for mobile phone accessories and cell phone accessories if you are from the states.  The plug in concept is exactly the same as the apps market that Apple has used to such great marketing effect, we all wish we could go back in time and  buy stocks in Apple, releasing apps for everything as the slogan says even Lego pirates of the Caribbean sets style games and our app for scholarships for women.  If you’ve never used the plug in before it’s well worth hitting the details button to get more information about the plug in and its capabilities ans see if it was featured on the bad credit car loans site.  Usually here you get an idea of what the Iphone 5 plug in does, how many people have downloaded it, when it was last sql performance tuning updated and some reviews, you can see a good review here from christening plates.  When it was last updated as it shows how active the developer is and if they know how to organize in terms of updates, if it’s not been updated for more than six months you may need to think twice about installing it so if like the old PPI one there is no posts don’t go there because like the kefir grains WordPress site these old plug ins can sometimes be hacked with disastrous consequences.  Once you’ve checked it out you are ready to install so hit the install button so it goes into your sites file cabinets.  This usually takes seconds to do and there will be an alarm monitoring icon if there is an issue so it won’t be a problem even for our clients with the buy WOW gold site, it is really easy to do.  You will then be given the opportunity to activate the plug in which again is done with one click.  You’ve now completed the plug in installation, some plug in’s have additional steps but these are few and far between most are ready to go out of the box so to speak.  So there you have it a plug in chosen and installed in seconds and it’s so simple a child could do it in fact I let a teenager do it on wedding photographers in Kent.  As I’ve said before the best thing is there is a plug in for everything even instant payday loans which in itself is incredible they can save you a fortune so you can waste the saved money on wicker furniture or the best wrinkle creams if you’re that way inclined, anything you want to do there is a plug in for it.  So which plug in’s should you use, well it depend on your needs.  Sorry I’m not being evasive but it really does depend on what you want your site to do.  There are plug ins to make your site for members so they need passwords to get access, plug ins for ecommerce stuff, plug ins for ip checks, plug ins for Facebook likes, for reviews which you many of the wedding photographers in London use – as happens on the lake district site -, the list goes on and on.  What I do suggest is getting a spam plug in if you are using it as a blog I personally had a the truth about abs blog and it was plagued by auto posters as was the running shoes forum, you also want an xml site map which helps google find your content.  The only other plug in that is a complete must is some form of seo plug in as my buddy the attorney will testify to, sorry about the pun!  Although Google seems to love WordPress sites they come with no seo functionality so you need something to do that task I use the seo all in one plug in on the diet solution program.  And guess what free plug in’s come to the rescue once again.  There are two great seo plug in’s that will do everything you want and more, the first is all in one seo pack and the other is platinum seo.  Both allow you to give page titles, meta keywords, meta descriptions and a whole bunch of other stuff.  Basically everything you need no matter how advanced you are.  So get one of those seo plugs in’s and make sure you fill in those three crucial boxes.

March 1, 2011 No Comments

Ecommerce & WordPress

I know, I know WordPress is not what you would expect to use when you want an ecommerce site.  But most people are faced with a dilemma, do they shall out serious dollars for a site or do they go down the open source route, sometimes with much less supported formats.

I know some people I know have used open software to great affect like this mens dressing gowns site.  But that particular site got stuck after a while and had to spend a significant amount of money on software.

But is there another way?

I believe there is.  Our friend WordPress.

Now I’m not saying this is THE solution, its one solution and a good one if you’re just getting into your niche and funds are tight.  You want your site to look presentable, give an air of trust and you want to be able to take orders.  You can do this all with wordpress.  Save your cash in these early stages and spend it on marketing and getting people to the site.

All you have to do these days is to choose a theme with an inbuilt shopping cart.  That’s it, it really is that simple.  There are other solutions as well which I’ll discuss in a moment.

There are a stack of these themes to choose from such as Shopperpress, vanilla cart, crafty Cart (although this needs the ecommerce WP plug in to work properly) and my favourite storefront from the makers of the ecommerce plug in.  The storefront theme lets you use the ecommerce plug in to create much more valuable and attractive pages.

But you don’t have to have an ecommerce theme especially if you just have a simple offering.  You can use plug in to give you add to cart buttons almost anywhere on your site.  There are lots of these like yak, eshop or if you want something simpler still you can use simple paypal shopping cart.

So you see WordPress has got your back once again.  No need to spend thousand on an ecommerce solution.  Start small and grow big.  Once you are in profit I would look at other solutions as you may need support in the future and support is one of the negatives of these smaller solutions.  As is the constant updating of WordPress that can leave some plug in’s floundering.

Choose your solution carefully, go hang out in some forums and see what the actual users of the themes or plug in’s are saying before you use them.  This is usually the best bit of research you can do, it can save a lot of headaches down the line.

March 1, 2011 No Comments

Free WordPress Themes

WordPress has so many options it’s easy to get lost when you are looking at themes.  But it’s also easy to forget that themes are a crucial element of your internet marketing strategies.  Depending on the objective of your blog you should choose your theme accordingly.

If you are  starting a free online business there is no need to splash out on expensive themes there are many excellent one’s to choose from. But I give you a word of caution don’t spend weeks deciding on a theme.  Have an idea of a look in your mind then find something that fits it and install it.  The great thing about WordPress themes is they are quick and easy to change.

Another tip I can give you is to try 2 or 3 different themes when you have got traffic and see if anyone gives better results in terms of conversions.  Almost nobody does this but it can make a huge difference.

The other consideration should be the reason for your theme.   This is really important as one theme does not fit all purposes.  I’m going to give some themes we like but they don’t catch all, it depends on your objective and your topic.

If you are just a blogger talking about your life it needs to be friendly, memorable and bright.  You need to stand out, to get noticed.  So you may want to try the brave zeenat theme or something similar.  Something with impact.

If you are doing a review site you probably want something simple like this trilastin sr reviews site.  You might even say the trilastin review site is ugly and uninspiring and it is.  But I bet this is exactly what the owner wanted, he wanted the reader to be drawn by the content and nothing more.  I think that’s a flexibility theme which comes as a free or paid theme.

So having said all that I’ll give you some of the themes I like.  Now I warn you on the whole I like clean unfussy themes and I know some of you love the more in your face themes so it’s everyone to their own.

I like the titan theme from the theme foundry, the modernist theme also gets the thumbs up,  check out wpesp if you are in any kind of design niche and finally kelentong for ecommerce seems to go down well.

But whatever you go for be quick and decisive, you can customize your site later with headers and footers to give it the design you really want.

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